Sequence pre-launch checklist

Run through this list before activating a campaign for enrolled contacts.

• Mailbox connected and healthy (no re-auth required).
• Sequence steps saved with delays and conditions reviewed.
• Subject lines under ~50 characters where possible.
• Single clear CTA per step; no misleading claims.
• Contacts enrolled; suppressed/opted-out addresses excluded.
• Daily and hourly mailbox caps configured.
• Team knows who monitors replies and unsubscribes.
• Test enrollment sent to internal address and tracked.