Unsubscribe and removal rights
Compliance workflow for opt-out handling, manual suppression, and removal rights.
Honor requests immediately
Any clear unsubscribe, do-not-contact, or removal request should stop future outreach from the relevant sender context, usually within one business day at most.
Auto-detection plus manual confirmation
Intent detection helps catch opt-out wording in replies. When automation misses an edge case, operators should manually mark the contact as removed or suppressed.
Suppression list governance
Keep suppression authoritative and checked before enrollment or send. Do not re-import suppressed contacts into active campaigns or shared prospect lists.
Auditability and team process
- Record source, timestamp, mailbox context, and operator action.
- Review replies daily for edge-case opt-out wording.
- Re-check suppression before relaunching campaigns.
- Document jurisdiction-specific requirements with legal counsel.
Legal note
This documentation is operational guidance for outreach teams and does not replace legal counsel for CAN-SPAM, GDPR, or local marketing rules in your jurisdiction.